Updated : May 06, 2021 in Write for us

What is Recruitment Marketing?

Sadly, several companies currently fall short when it comes to leveraging the right tools for their hires. Even with aids like share point LMS, some businesses still find it challenging to get the perfect talent.

Without the right staff running operations, it could be challenging for businesses to attain expected growth. An ever-competitive business space needs the right staff if a business doesn’t plan to run risky operations. 

The best way to maximize professional hires for your available position is through recruitment marketing. 

Recruitment marketing involves strategies designed to promote a brand in the eyes of suitable candidates. 

So much is involved in recruitment marketing. Also, HR experts that practice recruitment marketing get more results overall. That’s why recruitment marketing is indispensable.

In this read, we’ll be looking at recruitment marketing and why it is important for employers to use it. Also, information on the differences between recruiting and recruitment marketing are available. Maximizing practical information to snap up top talent doesn’t get any easier.  

What is Recruitment Marketing?

Recruitment marketing is the act of leveraging marketing-style strategies to advance brand reputation. The major aim of recruitment marketing is to promote a brand for talent acquisiting purposes. 

With the right recruitment marketing steps, HR experts can attract top talent, engage, hire, and onboard them with ease. 

Marketers, HR, and talent scouts use several practices in recruitment marketing to drive results. A good number of skills and tools are available for recruitment marketers to leverage. 

It is also becoming a mainstay for employers to engage recruitment marketing for desired results. 

Why is Recruitment Marketing Important for Employers?

Employers keen on attracting the best people for jobs can’t rely on old-fashioned hiring practices that much. 

Recruiters need to portray the right image to candidates to stand a better chance of attracting top applicants. 

Candidates lookup their fancied companies online before sending any applications. In most cases, an attractive brand reputation ranks as most appealing to applicants. Information about a company’s culture, mission, and vision could be turning points for candidates. 

Also, career opportunities at your organization could receive most applications based on candidate perception.

Recruitment channels are also important for marketers to attract applicants. 

Many companies resort to emails, Web push notifications, SEO, CRM, AI-assisted communication and more to attract candidates. For the most part, companies that invest more get better applications from top talent. 

There is a perennial demand for suitable candidates for several available positions. Also, it’s not all plain-sailing for recruiters when it comes to attracting the right candidates. 

Most applicants consider employers at the moment, because several opportunities are available. 

Organizations with poor or non-existent recruitment marketing efforts could fail to attract the right talent. Inadequate recruitment marketing from HR could be costly in the long run. 

Competition has never been stiffer across industries, and employers cannot afford any talent shortages. 

The Differences between Recruiting and Recruitment Marketing

RecruitingRecruitment Marketing 
1Involves filling open positions at a company with candidates that satisfy minimum, preferred requirements, or bothAttracts candidates to a vacancy through a defined process of steps and established brand reputation
2Recruiting involves using common tools like an applicant tracking system to manage candidate location and application management
Recruitment marketing use specialized platforms to attract candidates. Platform reach could stretch across several online channels
3Rarely requires online tools like PPC, SEO, email, etc. to attract candidatesRegularly uses PPC, SEO, email, phone/live chat, to engage candidates
4Has little to do with improving brand reputation Defines brand reputation advancement through employee value proposition (EVP), candidate persona, etc.
5Usually involves posting one job ad across boards and listing sites to elicit applicationsDevelops employer-centric content designed to improve brand reputation through several recruiting channels
Content created is designed to engender brand awareness, create external ambassadors, encourage referrals, and elicit applications all at once
6Fewer skills and tools needed to completeLeverages several tools for completion

Bottom Line

Proper recruitment marketing is not negotiable for today’s HR success. 

Every recruiter needs to use skills and tools available from recruitment marketing to maximize hiring quality. Job descriptions have transcended writing bland requirements. Several tools are essential to creating a lasting impression in the minds of applicants. 

Acquiring talent is a tough business, but employers need to snap up top candidates to drive organizational growth. The focus of this post is to deliver recruiters the right information on why recruitment marketing is a must.

HR experts that make use of this information will easily get more from their recruitment exercises without stress. Over time, snapping up top talent for your business becomes a walkover with what this post provides.

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