It is already a proven fact that inbound marketing can do wonders for your company. What makes this methodology special is that inbound marketing is utilizing content like blog posts, podcasts, videos social media posts emails. This kind of marketing strategy attracts different target groups and the engagement rate is much higher compared to other marketing strategies.
However, just like any other marketing methodology, inbound marketing tends to change its characteristics, tactics, and trends frequently. Customers often change their behavior therefore marketers need to always adopt new strategies that will work the best for their companies.
So, what are the strategies that can work perfectly for the upcoming year? In this article, we are going to provide some inbound trends that will help you understand what will work best for your marketing strategy.
Create More Video Type Content
If video content was not your number one priority before, – it was a big marketing mistake for your brand. Video content was always popular however, 2020 was one of the best years for video creators with all the Tiktok trends and later on Instagram reels.
Your customers will absolutely love video content since they can see your product and company better from the videos. Instead of pictures, try to create small videos of your product; Also small funny videos of your office or environment from where you provide your service or product will help your audience establish a deeper connection with your brand.
While picture type content makes them feel distanced, videos help them to see everything clearly. Besides posting your videos on your feed, try to use it for your stories and your other platforms as well.
Optimize your social media platforms
Social media platforms will always stay one of the best channels for marketers to communicate with their target audience. However, to master using social media platforms for your inbound marketing can take some time. Increasing your social media channel can help you find the right audience for you.
If you need an additional boost for your account Jaynike can help you grow your social channels. To increase your visibility try to stay consistent with your posting schedule, create interesting and attractive content, and always engage with your audience. All these will help you increase your social media accounts which is vital for inbound marketing.
Consider collaborating with influencers
Influencer marketing is a rapidly growing marketing strategy that helps marketers promote their product to the audience of their choice by Instagram or youtube stars. However as we already mentioned above, customers often change their behavior or get resistant to the marketing strategies that they often receive.
The same happened in the case of influencer marketing strategy – sometimes audience of the superstars of social media don’t trust them anymore because they know that products are promoted.
What you can do instead is to find a social media influencer with the medium size platforms, also known as micro-influencers. Usually, people trust them more than the influencer with the huge audience on their accounts. This way you will guarantee that you are using your influencer marketing strategy effectively.
The concept of inbound marketing is continuously recreating itself therefore if you are not following this process, you may find yourself lost in the new methods. Test different things discover new ways of delivering your information to your audience and find which one works the best.
Always remember that people get used to the marketing strategies, therefore be creative, and don’t hesitate to try something new. This year is nothing will work better than video content, proper social media platforms, and some extra boost from influencers.