Keeping track of reputation is vital for every company and this is more true when it comes to online reputation. Nowadays, everyone uses the internet and it only takes a few hours for negative comments, reviews and experiences to go viral and affect your bottom line. Reputation management pricing is high but damage needs to be dealt with The effect is even worse when you have no idea it is happening.
With that being said, here are several things you can do to protect your business’ online reputation.
Know What is Happening With Your Brand
When it comes to reputation management, one of the first things is to comprehend what’s being said about your company or brand. You need to know what’s happening with your brand and what others have to say about it. There are numerous brand monitoring tools such as Mention, that help business owners manage their brand and stay on top of their reputation. Setting up Google Alerts to know when your brand is mentioned is another excellent way to stay on top of things. Once you are aware of what’s happening, you can proceed to the following steps.
Keep Your Social Media Profile and Website Updated
If you want to appear higher on the search engine results, it’s important to stay relevant. You’ll want to keep your social and website updated in order to remain relevant. This implies keeping your content fresh, and paying attention to your social media strategy.
Chances are you have numerous aspects when it comes to running your business, and so, consider hiring experts to help with content creation. Just ensure you are posting fresh and relevant information so that it pushes everything down in the search engine results.
Admit Mistakes and Work Towards Fixing Them
No brand is perfect and they all make mistakes. We have seen numerous companies do mistakes, most of which have recovered, thanks to second chances. The last thing you want to do in this day and age is trying to hide or dispute a mistake. Apologize to your audience and state what you intend to do about it. Denying the issue will most likely work against you, especially when the mistakes go viral.
Don’t Be Quick to Respond to Bad Press
Most business owners are pressed to instantly respond to a potential PR disaster, but this is usually not a good idea. Sometimes, it’s best to step back and wait. Of course, you might have to utter something like ” we’re looking into it,” you don’t want to attack your detractors, get negative or create a cover-up story.
It is important to first garner more information before you respond. Look into it immediately, but do not respond as soon as you discover you have bad PR. Again, avoid responding in a negative fashion.
Continue Nurturing Relationships With the Audience
Even with bad PR, you’ll want to continue building relationships with your potential and existing clients. Online rep management has more to do with how many individuals actually believe what’s being said about your brand. You’ll want to create a brand that people actually love, even when faced with negative PR and outcomes. You will be surprised to discover that it’s easier to manage your reputation when others are backing you.