Brands are looking to grow their presence on multiple social media platforms to attract more customers; an average person who has no intent to profit might be interested in learning the ins and outs of social media marketing to determine whether they would like to work with such sites; influencers and other celebrities seek to retain their status and stand out from the rest.
Regardless of your circumstances, if you want to get better results on social media, do not expect that things will come easily. No, you will need to put in a lot of work to succeed. To help you with that, here are some neat social media strategies that are worth your time.
Giveaways are a good way to start. You can organize contests and give away various prizes, such as custom merchandise. There is no need to invest in manufacturing equipment thanks to available services that let you create and ship merchandise to yourself or directly to those who win it.
For example, make your own mug – Printify guide explains how to create mugs and use them for personal or commercial needs.
Of course, there is no need to focus just on mugs as there are other types of custom merchandise to create and give away on social media. The custom t-shirt market globally is expected to cross 10 billion dollars by 2025 according to Printify.
If a brand decides to give away a t-shirt that has the brand’s logo or a slogan on it, the odds of the giveaway post going viral are relatively high, given how many people would love to get a free t-shirt.
Organizing giveaways is one of the most popular methods to attract a lot of engagement on social media content. Even if a person does not necessarily need a prize, they might still enter the contest if sharing and liking the post are the only requirements to participate.
Increasing post frequency might be another strategy that could lead to some great results. Of course, you should keep in mind that sacrificing the overall content quality just to post more often is likely to backfire.
This tip is more applicable for social media pages that run a business and post only once or twice a week.
Shoutouts From Influencers
Influencer marketing is a good investment even if you have low resources. There is no need to focus on A-tier celebrities when you can collaborate with micro-influencers who do not have as many followers, but they still can boast of receiving plenty of engagement on their content.
A simple shoutout from an influencer will redirect their audience to your social media site so long as the influencer’s follower demographics align with your brand. For instance, if you collaborate with someone who promotes a healthy lifestyle while your social media page is about sweets or fizzy drinks, do not expect to see good results.
A content calendar might not seem like a necessity, but it makes strategizing your next social media moves easier.
First of all, you can prepare posts in advance and add them to the calendar. There are tools to schedule pre-publish content in advance and select when it goes live. Hootsuite is a great example of such tools.
Secondly, if you have a content calendar in front of you with the plan for the upcoming month, you will have the bigger picture and can notice whether there is too much of the same content or if certain weeks or days should have less or more frequent posts.
Using too many emoticons might seem like a forced decision that could backfire, but if your audience consists of mainly younger demographics, they should appreciate certain emoticons.
Take a look at some of the most prominent pages on Twitter, Instagram, or Facebook. You will notice that these brands are not afraid to include emoticons in their content.
Hashtags are another common element you will find in social media posts, particularly on Instagram and Twitter.
Content creators include relevant hashtags to make the content discoverable in a platform’s search bar. Since there is so much content posted regularly, it is important to know which hashtags to use.
Trends are also something to take into account. For instance, seeing what is trending on Twitter during a specific time and including the hashtag in the post is bound to attract more traction to the content you publish.
To sum it all up, these few suggestions ought to be a good reference for those who are looking to gain more presence on social media platforms. Adopt as many of these ideas as you can and use them in your social media marketing strategy to achieve better results.