Updated : May 25, 2021 in Write for us

Marketing Concepts That You Should Be Ware

Marketing is very crucial for the prosperity of a business. It is essential because that is what reminds their customers of the products they are selling. It helps in maximizing the business profits, sales and being more competitive. 

Marketing is the whole process that involves communication, creating, delivering, and giving offers. These have to be valuable to your clients, customers, society, and partners. These processes are accomplished by making use of the five marketing concepts. 

Firms that make use of these concepts can achieve their marketing goals. The following are the marketing concepts that you should be aware of;

  1. The Societal Marketing Concept

This concept is the current modern-day and most progressive concept. This concept aims at giving back to society by producing quality goods and services. The products have to be good enough for both community and the world at large. 

The main aim is to make the world a better place. Some of the challenges that society goes through include shortage of resources, poverty, deterioration of the environment, social disruption, and pollution. 

Therefore, the concept aims at solving these issues and making society comfortable with the business. Such factors will make people in the community satisfied with the company. Also, consider using social media to find out what else society needs. You can use platforms such as Spotify. 

However, you can only get your answer if you have more followers. Therefore, consider going for reliable platforms to buy Spotify followers so you can achieve your desired goal. 

2. The Product Concept

This concept puts more focus on the customer compared to the production and business output. The customers go for products that offer performance, quality, and innovative features. The production concept has a close tie to brand loyalty and the customers. 

It aims at making quality products and the benefits the business gets in return. The company seeks to creating superior products and making improvements every time. However, most firms don’t put much focus on the need for the product. Also, most businesses are not being concerned with what the market needs. 

3. The Selling Concept

This concept has the assumption that most people will not buy from a particular company. Thus, the firm has to keep advertising their product to remind people. The business has to persuade its customers to keep buying from them. 

The business world is becoming competitive every day. Thus, if the customers don’t remember your product, they will buy from the upcoming firms. Also, every new business has its unique winning item. Thus, the customers will be curious to buy from them.

 In that case, you have to be very competitive with the selling concept. However, selling is not the primary key to marketing success. You have to make use of advertisements, promotions, and giving customers offers. 

4. The Marketing Concept

Marketing concept deals with the competition that the business product will face. This concept believes that the reason behind a successful business depends on the effort it puts into marketing. The effort put should deliver a better quality value compared to its competitors. 

The concept puts more focus on delivering the best quality and being the best in marketing. It aims at acquiring a competitive advantage compared to your competitors. The business has to be the best in marketing its product for their customers to prefer its products compared to the competitors. 

5. The Production Concept

This concept is aimed at satisfying the customers. It assumes that customers will be more interested in the readily available product. Also, the product should be purchased for a low amount of money. This product is compared to the competing effects of the same kind.

Thus, the company should be more focused on its efficiency in the manufacturing of its goods. The objective is to achieve maximum scalability and profits. This production concept is more operation-oriented compared to the others. 


Marketing concepts are very crucial to the business. Therefore, ensure you consider them as you market your firm products. 

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