Updated : Nov 21, 2020 in Not-Supporting

How to create a Twitter marketing strategy for your brand

Twitter is a social platform that allows brands and users to communicate via short messages — also known as “tweets.” Though the messages are limited to 280 characters or less, they can be powerful ways to market your business.

And with more than 336 million monthly active users, your business should be able to find your market niche within the social media platform. But with 500 million tweets sent every day, you need to be strategic and savvy to win (and hold) your audience’s attention.

Audit your accounts

Your first step should be documenting all existing accounts, and which team member has been responsible for them. And check how often this account tweets, engagement time, how many followers this account has. Use Twitter analytics or Hootsuite report for these metrics.

Set Goals 

Success on any social media platform begins with having clear, measurable goals. There’s no way to know if your strategy is having a positive impact on your business unless you understand what you’re trying to achieve. These goals should align with your high-level business objectives.

Check out the competition

Review the Twitter accounts of your industry competitors. Analyzing their social media can help you refine your own, by revealing weaknesses or gaps in their strategy, and ways that you can distinguish yourself.

Make Videos

Making good videos from VideoCreek can affect a lot in your brand advertising strategy. Creating intros that make the audience sit up and take note is the best way to attract the audience towards your brand. 

In the modern time of social media, people attract more towards videos and images rather than articles or reading advertising columns. So a great video can help you to get good results.

Monitor your account

You need to ensure your accounts are monitored and active, and that someone is replying to direct messages and mentions. Twitter conversations move fast, so it’s noticeable to your followers if you’re not checking in regularly, and a failure to be responsive and timely will damage your brand.

Social media style guidelines

You need a social media style guide to keep your communications clear and consistent. Guidelines also help you onboard new team members and prevent mishaps and mistakes on social media.

Make a content calendar

Planning your content takes a little bit of time upfront, but ultimately saves you effort and stress later on. A social media content calendar is useful for aligning the content you’re posting on all your channels, and spotting possible gaps and conflicts that you can address. 

And things should be considered while making a content calendar is: 

1. Best time to post 

2. And how often you want to post about your brand.

Checking your progress

Once your marketing strategy is underway, you need to be regularly evaluating your efforts and checking your progress against those SMART goals you set. But there are lots of metrics to consider but always choose the metric which you need and act accordingly.

Collecting meaningful data will help you demonstrate the value of your marketing efforts and provide insights that will help you refine your strategy over time.

Twitter marketing tips 

Make a professional Twitter profile

Having an on-brand, professional Twitter profile helps you make an excellent first impression on new followers. Consider how each element of your profile helps to reinforce your brand and inform audiences.

Updating Header Image

Your header image appears on your profile page, and you may want to update it more often than your profile photo. It can reflect current campaigns, provide information, or offer insight into your company culture.

Suitable arrangement of your feeds

Opening up your Twitter feed can feel like walking into a vast, noisy party with a million conversations happening at once. That’s why lists are a helpful tool for zeroing in on the conversations that matter to your business. Tweets in your plans are arranged chronologically, which makes it easier to follow evolving issues and current events.

Run a Twitter poll about your brand

Twitter polls allow you to pose questions and offer up to four answers to choose from are a great way to engage your audience because they’re fun and straightforward. And if there’s one thing people love to do on Twitter, it’s healthy to express opinions about minor topics.

And they have benefits for you, too. Polls let you gather feedback and opinions, learn about customer preferences, tease product ideas, and more.

Schedule your tweets

Take your Twitter strategy to the next level by scheduling your Twitter Templates ahead of time, rather than posting them manually one-by-one.

Scheduling helps you streamline the time you spend on social and stay on top of your content calendar. That way, you never miss sending a critical tweet because your afternoon meeting ran late. By scheduling your tweets, you can also take advantage of the best times to post and boost your engagement.

Use visuals for higher engagement

A picture is worth 1000 words, which is especially useful on Twitter, where you only have 280 characters to work.

Visual assets can help you communicate more with each tweet, complement an informative tweet with a chart or infographic, or reinforce an inspirational message with a stunning photo. A video can help you capture and hold attention, ideal for product launches or campaigns.

GIFs provide another delightful addition to your tweets— and a 55% increase in engagement. You can add them directly to your tweets through Twitter’s GIF library.

Use of Hashtags

Hashtags are a feature on every social platform, but they were born on Twitter. And they remain an invaluable tool to boost your engagement and discoverability on the platform.

Understanding how and where to use hashtags on Twitter will make your content more impactful and help you reach new audiences who share your interests.

Ad campaign

Advertising on Twitter can help you grow your audience, promote your products, drive traffic to your website, and more. As a result, you can reach the right people with your campaign and quickly learn what campaign messages are most effective.

Using parameters to measure success

UTM parameters are there to measure your success. Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media.

They’re incredibly useful for understanding how your Twitter strategy (and other social media efforts) impacts your business bottom line.

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