Gone are times when social media used to be a shot in the dark. Creating a profile, fostering engagement, and hoping that people navigate an external store and buy products are things of the past.
Leading social media giants like Facebook and Instagram have dramatically reduced the distance between brand and consumer. Marketing today has become a two-way conversation.
“Instagram” has seen a tremendous surge in recent years, and it doesn’t show any signs of slowing down yet. With Facebook deploying bigger and better e-commerce tools for all its platforms, Instagram is no longer a platform to post pretty pictures. Along with right third-party apps, the platform can build a cohesive, all-in-one experience for buyers.
Today Instagram has almost an eighth of the world’s population in its wildly popular platform. Instagram marketing has become a rage recently. About two million people on Instagram use it for advertising every month, which is still small, considering its immense potential.
According to a survey, over 80% of users on Instagram purchase looking at Instagram ads. Right from the local vendor until major brands, everyone is using Instagram for sales. Have you optimized your Instagram for sales yet?
Here Are Seven Ways To Utilize Instagram’s Growing Popularity To Sell Your Product
Building Your Business Profile
People have moved from google to Instagram over the years for all their shopping needs. Your Instagram business profile should reflect your personality and act like a website that aids sales.
An optimized business profile is a combination of:
- Profile photo: Create or choose a picture that acts as a logo, making your business easy to identify.
- Bio: Your bio is a reflection of what you are trying to sell. It is a reflection of your uniqueness.
- URL: Your bio has a separate section for your business website URL. Use this section to drive optimal results. It helps users get a glimpse of your business through Instagram and enables you to track visitors.
Who doesn’t love a good sale? When launching new merchandise or running a discount on old stock, Instagram is your perfect place to promote sales. Make sure the deal is exclusive for your Instagram followers only.
Place the discount code either in your stories or product description to help users find offers easily.
Exclusive Instagram sales will help you increase your followers since users wouldn’t want to miss out on future deal opportunities.
The Influence Of Influencers
Today’s consumer trusts people over traditional marketing. They are more inclined towards recommendations from an influencer instead of a brand advertisement.
Collaboration with an influencer who already has an engaged fanbase would help you reach a more extensive customer base. If you don’t have the funds to associate with a big influencer, reconsider finding a micro-influencer.
It would be best if you spent more time thinking about your strategy and campaign goals before starting your influencer marketing campaign.
If you want your brand to gain traction on Instagram and reach new audiences, you have to learn the art of hashtags. Hashtags make your brand visible to potentially millions of people.
However, it’s essential not to use too many hashtags in your posts since it can make your posts look spammy. Proper hashtag research would take you a long way in targetting the right audience for your product. A simple trick to find great hashtags is to see the ones influencers are using in your niche.
Captions are an underrated yet powerful element to all your Instagram posts. Having a great Instagram post is not just about a good picture; its a combination of a great image with a catchy caption. Both of them work in tandem.
A creative caption enables your users to relate to your images and spend time on your post, giving you a better chance of a purchase. Captions with a call to action serve as a great way to help people associate with your brand.
Over the last few years, there have been changes to the Instagram algorithm because of the platform’s increase in competition. It has made video ads in different forms critical to Instagram’s marketing strategies.
The immersive videos make your ads personally connected to the people you want to reach. Photo ads still make up for the top spot. However, video ads have seen the most growth.
There isn’t a better way to display your brand personality than Instagram videos (Stories). It helps you make deeper connections with your followers. Check detailed guide on video marketing on InVideo.io.
Doing business on Instagram begins with creating a business profile. Still, deciding the budget you want to allocate for ads on the platform is another integral part of the business.
Instagram offers various targeting options like where you want to see your ads, the duration of ads, the number of people you want to target, etc. Choose the option that best suits your business needs.
You can start with a small campaign using a low budget and track how your ad is performing. Keep increasing your budget and tweaking your posts based on the results, until you get the results you want.
Identifying what campaigns work for you under what budget and optimizing your Instagram will take some time to find the best combination.
Buying on Instagram is continuing to rise in popularity. It’s only a matter of time until highlights like Instagram checkout are everywhere.
The above tips are some of the most potent ways your brand can increase sales using Instagram. These tips mainly involve winning your target audience’s trust through influencers and customers alike.
Ensure that your business is visible to a relevant audience. Entice, and compel potential customers using content that will engage.
Make sure you make it easy for your users to purchase products through the platform. Lesser hassles and more comfort is all it takes to lure your customers.
Learning how to sell on Instagram sound intimidating, but it is not as difficult as it sounds. Once you understand the nuances, you’ll be off to the races, drawing in tons of potentials into customers.